Vice President Consumer Marketing
Company: Agero, Inc.
Location: Medford
Posted on: February 20, 2021
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Job Description:
Vice President, Consumer Engagement MarketingAbout us:Agero is
powering the next generation of software-enabled driver safety
services and technology, pushing the limits of big data to
transform the entire driving experience. The majority of leading
vehicle manufacturers and insurance providers use Agero's roadside
assistance, accident management, dispatch, consumer affairs and
telematics innovations to strengthen their businesses and create
stronger, lasting connections with their customers. Together, we're
making driving smarter and safer for everyone.About the Role:The VP
of Consumer Engagement Marketing role is a critical role
influencing "C" consumers within a complex B2B2C setting.--The VP
will be responsible for the strategic development and execution of
our consumer segment engagement. This includes market research,
strategy development, tactical planning, vendor management and
internal/shareholder engagement and management.Consumer marketing
within our B2B2C environment requires a creative and collaborative
approach working with over 50 client partners to deliver their
brand to their customers.--This role will work closely with Product
& Technology, Client Marketing and the Chief Marketing Officer as
well as selective agencies and vendors.We expect this role to help
us move along the digitalization journey influencing consumers to
increasingly use digital channels when requesting service.--We also
expect this role to help build the underlying awareness, and
challenge the misperceptions rampant in the industry, that act as
barriers to category usage. And finally, this role will investigate
and help launch a direct-to-consumer channel to activate consumers
not covered by our client partners.This role is directly supporting
the corporate growth strategy with direct involvement of the entire
senior leadership team as well as several active board members.The
Day to Day:* Designs, conducts and analyzes market research to
understand current status quo, barrier and drivers to awareness and
usage* Develops opportunities plans for each segment of the market
and manages a steering committee through prioritization and
refinement of objectives* Creates a bottoms-up plan for financial
resource required matched with potential ROI over 1, 3, 5--year
planning* Reports progress to Board and other senior stakeholders
on a monthly basis, champions consumer engagement marketing
throughout the organization* Attends frequent client reviews,
spreading the value story of consumer engagement* Leads all efforts
to improve client to customer branded CRM* Contribute to the
development of appropriate linkages between marketing function and
other disciplines within the organization.?Education, Experience &
Other Attributes:* Bachelor's degree or equivalent experience.
Master's a plus.* 5+ years experience in complex B2B2C marketing
with at least 2 years in a leadership role in marketing programs or
operations.* Must have experience at a top tier brand name B2C
digital organization* Creative strategic thinker. * Excellent
verbal and written communication skills combined with good
organization skills required. * Manages complex relationships
requiring leadership and problem solving skills. * Ability to
multi-task across multiple business units and departments. *
Possesses excellent teamwork skills with an ability to overcome
obstacles to consistently achieve results on time and budget.* High
energy and flexibility; ability to thrive in a growing business and
ever-changing environment.
Keywords: Agero, Inc., Medford , Vice President Consumer Marketing, Advertising , Medford, Massachusetts
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