Brand and Channel Copywriter
Company: Professional Staffing Group
Location: Medford
Posted on: April 4, 2021
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Job Description:
Brand and Channel Copywriter We have partnered with a well-known
health insurance company located just outside of Boston who is
looking to onboard a Brand and Channel Copywriter to support
initiatives on the marketing team. The copywriter will think
end-to-end experience and consider the full consumer journey when
developing ideas to deliver on creative solutions that meet goals.
If you are interested in this opportunity please apply to this
posting with your resume. Responsibilities -- Create foundational
messaging for integrated brand or product marketing initiatives --
Ability to interpret and develop work off of a creative strategy or
brief -- Develop compelling, rich messaging that can bring
everything from brand positioning to product proof points to life
-- Lead digital content development for organic social media, web
creative and channel communications such as email and SMS messages
-- Be analytically minded, helping to guide creative test and learn
opportunities -- Build messaging "playbooks" to help guide
additional execution and extensions built off of integrated
campaigns for various audiences (B2B, B2C, etc.) -- Present your
ideas clearly and enthusiastically to subject matter experts across
the company Qualifications -- 5+ years of agency or marketing
copywriting experience building integrated marketing campaigns --
Deep experience in and passion for digital channels - web, social,
mobile, email -- Contributed to, or created branding guidelines for
copy, voice, tone, definition of terms and words to use -- Has a
strong portfolio of work that proves past marketing copywriting
experience -- Past experience and success working through the
entire creative process, from strategy to execution. -- Experience
working in a healthcare setting or an interest in healthcare is a
plus! -- Experience writing for both B2B and B2C brands -- Proven
SEO experience is required If interested, please submit a resume
for consideration Professional Staffing Group is an equal
opportunity employer and considers qualified applicants for
employment regardless of race, gender, gender identity, gender
expression, age, color, religion, disability, veteran--------s
status, sexual orientation, or any other protected
factor.#pando3-3
Internal ID: 2711PandoLogic. Keywords: Copywriter, Location:
Medford, MA - 02155
Keywords: Professional Staffing Group, Medford , Brand and Channel Copywriter, Advertising , Medford, Massachusetts
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