Senior Manager, Product Marketing (Commercial)
Company: Point32Health
Location: Medford
Posted on: May 13, 2022
Job Description:
Point32Health has created a new role to support and guide the
product marketing team for the Commercial Division - driving
product awareness and engagement to brokers, employers and members
of our employer-sponsored products, as well as the individual
market. This role reports to the Director, Strategic Marketing &
Creative Services for the Commercial Division - and supports both
product portfolios of Harvard Pilgrim and Tufts Health Plan.Job
DescriptionS/He will play a key role is representing the Commercial
Division's portfolio across internal and external audiences (B2B
and B2C) - to ensure that value propositions and messaging are
compelling, translate value and support the overall positioning of
the Commercial Division. S/he will lead a team of talented product
marketers who focus on key programs and services of the Commercial
Division; however, this role will also help to ensure these
discreet programs connect to the Division's overall position
(through content, promotions and strategy) and priorities (business
goals and seasonality). S/he will also look for opportunities for
cross-promotion of products and services that are timely
(opportunistic and/or seasonal) to maintain relevancy for all
products.She/he will:
- Work closely with Director, Strategic Marketing to support the
development of plans and programs that best represent the
Commercial Division to external customers to enhance broker
engagement, drive employer-group group, individual member
acquisition
- Mentor the product marketing team to work collaboratively to
identify cross-promotion opportunities of complementary products
and services and/or uncover new communications and marketing
approaches for defined programs and services
- Partner with the Director, Strategic Marketing, to define
planning and execution needs of open enrollment and key account
support across the business
- Partner with Director, Strategic Marketing to ensure all
external content and presentations are consistent and compelling in
channels such as RFP/RFI requests, slide library, external and
internal events, and executive team needs.
- Work collaboratively with Marketing and Product teams to define
overall strategy of programs, services and benefits to enhance the
overall portfolio positioning strength - across all geographic
markets
- Serve as a key contact and partner for organization-wide
initiatives related to communications to employers or members of
the Commercial Division (e.regulatory, pandemic, policy)
- Special projects as assigned
- Position is based in Canton, MA - flexible working arrangements
are available to accommodate both in office and remote work
preferencesRequirementsEDUCATION: (Minimum education required)
- Four (4) year degree in communications, marketing or another
relevant field
- Advanced degree preferredEXPERIENCE: (Years of experience)
- 7 - 10 years of relevant professional experience, with at least
6 years managing direct reports
- Experience and comfort working with product and sales
organizations
- Experience with regulated industries is desirableSKILL
REQUIREMENTS: (Include interpersonal skills)
- Resourceful; ability to problem solve
- Confident and skilled at building consensus (verbal and
written)
- Comfort and success leading a team - including clarity of
priorities and delivering constructive feedback to enhance
outcomes
- Proven experience managing complex projects with competing
deadlines
- Ability to work independently and part of cross-functional
teams
- Strong writing and content development skills for a variety of
formats and audiences
- Comfortable with ambiguity and defining next steps to achieve
goals and objectives
- Comfortable with presenting information to peers and senior
leaders - in an effective manner
- An appreciation for evolution and refinement to improve or
change outcomes
- Knowledge of the entire Microsoft suite of office tools,
including PowerPoint, Word, and Excel; basic design principles for
brand adherenceWhat we build together changes our customers health
for the better. We are looking for talented and innovative people
to join our team. Come join us!Please note: As of January 18, 2022,
all employees - including remote employees - must be fully
vaccinated. This position will require the successful candidate to
show proof of full vaccination against COVID-19. Point32Health is
an equal opportunity employer, and will consider reasonable
accommodation to those individuals who are unable to be vaccinated
consistent with federal, state, and local law.About UsPoint32Health
is a leading health and wellbeing organization, delivering an
ever-better health care experience to everyone in our communities.
Building on the quality, nonprofit heritage of our founding
organizations, Tufts Health Plan and Harvard Pilgrim Health Care,
we leverage our experience and expertise to help people find their
version of healthier living through a broad range of health plans
and tools that make navigating health and wellbeing easier.At
Point32Health, we're working to reshape the world of health care by
pushing past the status quo and delivering even more to the diverse
communities we serve: more innovation, more access, more support,
and healthier lives. And we want people like you on our side to
make it even better.This job has been posted by TalentBoost on
behalf of Point32Health. TalentBoost is committed to the
fundamental principle of equal opportunity and equal treatment for
every prospective and current employee. It is the policy of
TalentBoost not to discriminate based on race, color, national or
ethnic origin, ancestry, age, religion, creed, disability, sex and
gender, sexual orientation, gender identity and/or expression,
military or veteran status, or any other characteristic protected
under applicable federal, state or local law.Req ID: R3144
Keywords: Point32Health, Medford , Senior Manager, Product Marketing (Commercial), Advertising , Medford, Massachusetts
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