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Strategic Product Manager

Company: Evolved By Nature
Location: Medford
Posted on: January 12, 2022

Job Description:

Due to the company's expansive portfolio growth, the Evolved--By--Nature Marketing--team is seeking a--Strategic Product Manager.--This role will develop effective brand marketing strategies to drive product development that leads to successful revenue growth for Evolved By Nature's line of personal care products. This is a new role at the company in the natural ingredients division as a result of rapid growth.--We're launching personal care products as a way to showcase some of our patented biotechnology innovations under the Evolved by Nature brand. The Strategic Product Manager will help shape and amplify the brand across a variety of touchpoints and will be involved in all aspects of marketing strategy from product roadmap planning, identifying user needs and conducting consumer research. The ideal candidate will be data-driven and an innovative thinker to bring marketing initiatives to life to build our product portfolio and grow brand equity.--Responsibilities:--

  • Analyze consumer trends and preferences and competitor brands to identify insights for product positioning and growth
  • Gather consumer insights and conduct user experience interviews on products, packaging, marketing claims and other assets from labels to website content and usability
  • Interact directly with sales team to support new product development and product enhancements
  • Provide high level overarching quarterly themes based on data and insights to include product suggestions
  • Provide weekly deep dive data analysis, showing the health of the business and provide suggestions to improve revenue
  • Write insightful briefs to inform creative executions and marketing campaigns--Qualifications:----
    • Bachelor's Degree in Social Sciences, Business or Marketing preferred / MBA preferred
    • Bachelor's Degree and 7+ years of experience or a Master's Degree and 5+ years of experience working for a successful CPG brand - Experience and/or high interest in the personal care industry strongly preferred--
    • Experience working in start-up culture and / or ability to thrive in a fast-paced environment where priorities can shift----Skills & Abilities:--
      • Excellent verbal and written communication, attention to detail, and problem-solving skills
      • Excellent strategic thinking in terms of translating consumer insights into action
      • Ability to multitask and work well with a variety of personalities
      • Ability to solve problems independently and use judgement to escalate issues when applicable
      • Bias to action / get things done------Evolved By Nature is a new type of biotech company creating new molecules for a healthier future. With a belief that the next generation of products will advance the health of people and planet, we're using--our sustainable molecule platform, Activated Silk--- technology, to create biomolecules, sustainable chemicals and natural ingredients that will increase the performance and decrease--the environmental impact of everything from therapeutics to soap, to sneakers.

Keywords: Evolved By Nature, Medford , Strategic Product Manager, Executive , Medford, Massachusetts

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