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Marketing Manager - Lead Generation

Company: Financial Recovery Technologies
Location: Medford
Posted on: November 18, 2022

Job Description:

Join a fast-growing company with a vibrant, entrepreneurial culture, dedicated to being the top provider in the class action recovery space while hungering for more! Financial Recovery Technologies (FRT) is a technology-based services firm that helps institutional investors identify, file claims, and collect funds made available in securities class action settlements globally.

The Role: FRT is seeking an energetic individual to join our marketing team to lead our demand generation and marketing funnel optimization. Using inbound marketing tactics such as landing page conversion testing, email marketing, you will be responsible for converting top-of-funnel into new leads for the business, and nurture to convert those leads into sales opportunities.

* Create, manage and optimize email lead acquisition campaigns that drive traffic and high-quality leads to our sales teams
* Ensure lead nurturing programs are built for all inbound and outbound marketing initiatives
* Develop highly customized and strategic lead nurturing plans for all high revenue leads; implement and monitor through Sales CRM Effectively prioritize among and within multiple competing day-to-day needs and long-term projects
* Grow new leads, including marketing-qualified leads, by converting top-of-funnel (site traffic) through calls-to-action, landing pages, and lead generation content
* Measure key marketing metrics including Top-of-Funnel, MQLs, SQLs, and Opportunities and understand
* Leverage Pardot, Salesforce, Google Analytics, Lead Forensics and whatever else it takes to execute and track the success of programs

* Oversee FRTs events marketing programs
* Manage all operational aspects of events, including venue selection, registration, vendor negotiation, onsite logistics, exhibitions, and staffing
* Develop relationships with industry organizations to target asset managers and asset owners
* Identify potential speaking opportunities
* Optimize spend and performance based on event ROI, including lead tracking, surveys, post-event tracking, wrap reports, and recommendations for future events.
* Manage event marketing calendar

* Work with VP of Marketing to publish and share regular content (images, video, text) that builds meaningful connections. Listen, respond, ask questions and engage with FRTs LinkedIn community
* Coordinate with marketing team to keep branding, advertising, and promotional collateral refreshed. Assists with producing marketing communications including brochures, exhibition-related projects, emails and social posts

Our ideal candidate:

* Excellent Communicator, both verbal and written
* Strong organizational skills and the ability to handle multiple deadlines
* Intense attention to detail with accuracy and consistency
* Ability to build effective relationships with a wide range of people
* Demonstrable success in a B2B marketing environment, integrating with sales and driving qualified leads
* Highly motivated, self-starter with proven marketing and lead generation knowledge

Technical Skills

* Proficiency in Pardot marketing automation platform and blogging software (WordPress)
* Salesforce and InDesign knowledge is a plus
* Proficiency in MS Office, PowerPoint, Word and Excel
* Self-directed and detail oriented, with analytical, problem solving, and creative thinking skills
* Highly collaborative, prioritizing collaboration over credit, and interested in building strong relationships with peers across corporate functions
* A planner, identifying and analyzing problems, proposing solutions, and anticipating future problem areas before initiating action
* Intellectually curious, with a demonstrated commitment to continuous growth


* Competitive salary and bonus
* Health, dental, vision
* 401k (with company match)
* Income protection plans (life, accidental death and dismemberment, short- and long-term disability) and access to a suite of voluntary benefits
* Fun, smart, diverse colleagues
* Currently we are hybrid; in office we offer:
* Close to public transit (walking distance to Wellington T on Orange Line)
* Free drinks and snacks
* Free parking onsite
* Free access to onsite gym



Keywords: Financial Recovery Technologies, Medford , Marketing Manager - Lead Generation, Executive , Medford, Massachusetts

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