Marketing & Communications Manager - Gordon Institute -Tufts University
Company: Tufts University
Location: Medford
Posted on: March 16, 2023
|
|
Job Description:
Overview
For over three decades, the Gordon Institute has provided students
with the knowledge and skills they need to lead both teams and
entire companies. Our graduate and undergraduate engineering
management, innovation & management, and entrepreneurship programs
are taught by faculty who have excelled in industry, have started
and run their own companies, and know what it takes to succeed in
the business world.We focus on technology leadership, innovation,
and entrepreneurship-in classes, hands-on projects, and real-world
experiences-to provide students the practical leadership tools
necessary to develop innovative ideas that will make a difference
in the world. Our alumni have become leaders in an array of public,
private, and non-profit companies representing all industries from
biotech to finance to technology R&D. Founded by visionary and
inventor Dr. Bernard Gordon, Tufts Gordon Institute is the first
school dedicated to teaching engineering leadership. Our M.S. in
Engineering Management program won the 2007 National Academy of
Engineering Prize for Innovation in Engineering and Technology
Education. Whether you are at the beginning of your career or a
seasoned professional, our award-winning curriculum and unique
approach to leadership education make Tufts Gordon Institute a
truly remarkable place to embark on the next phase of your
career-and your life.
What You'll Do
Reporting to Tufts Gordon Institute's Director of Programs,
Operations, and Marketing, the Marketing & Communications Manager
leads the development of a fully integrated marketing and
communications plan and the implementation of appropriate tools and
tactics to build Tufts Gordon Institute (TGI) and Derby
Entrepreneurship Center (DEC) brands, attract high caliber
students, and actively engage a wide range of internal and external
constituencies (e.g., students, alumni, corporate and university
partners). The Derby Entrepreneurship Center is a part of the Tufts
Gordon Institute. This position creates and executes marketing
plans and develops the right mix of marketing and communications
tools and tactics. Leads marketing campaigns, evaluates marketing
performance metrics, and collaborates with internal teams.
What We're Looking For
Basic Requirements*Knowledge and experience typically acquired by a
Bachelor's degree in marketing, communications, or related field. *
Minimum of 7+ years' experience in marketing and communications. *
Advanced word processing (MS Office Suite), spreadsheet and
database skills required. * Experience with marketing automation
software (Hubspot or other), Wordpress, Drupal, or other content
management systems (CMS). * Experience with web analytics platforms
(such as Google Analytics, and PPC marketing techniques and tools
(such as Google Ads). * Experience with Search Engine
Marketing/Search Engine Optimization (SEM/SEO) * Strong verbal,
written, and organizational skills * Experience in higher education
marketing, communications, and admissions. * Familiarity with
desktop publishing and graphic design software.
Pay Range
Minimum $68,400.00, Midpoint $85,550.00, Maximum $102,700.00
Salary is based on related experience, expertise, and internal
equity; generally, new hires can expect pay between the minimum and
midpoint of the range.
Keywords: Tufts University, Medford , Marketing & Communications Manager - Gordon Institute -Tufts University, Executive , Medford, Massachusetts
Click
here to apply!
|