Digital Marketing Associate

Company: Homeworks
Location: Medford
Posted on: June 1, 2021

Job Description:

HomeWorks Energy, a national leader in home energy efficiency, is looking for an analytical and results-oriented Digital Marketing Associate to support and grow our evolving digital marketing efforts. This individual will report to the Senior Digital Marketing Manager and be responsible for supporting the planning and execution of campaigns across digital channels such as email, social media (organic and paid), paid search, display advertising, and SEO (organic and local). The associate will also support new developing channels, including but not limited to radio, television, and out-of-home advertising.

The ideal candidate has previous experience working in the digital marketing field and can manage projects in a fast-paced environment. Knowledge of the home energy efficiency, insulation, or home improvement market is a plus.

Responsibilities

• Supporting the management and expansion of all of HomeWorks Energy’s digital customer acquisition channels, including paid search, social, SEO/inbound, and email.
• Using Salesforce Marketing Cloud to craft customer journeys and creating targeted and automated e-mail campaigns.
• Growing our online presence through the creation and improvement of local search profiles.
• Improving our current campaigns by assisting in incorporating A/B testing into our campaigns.
• Assisting in monitoring digital spending and other important digital KPIs.
• Collaborating with our internal marketing team to help expand our digital channels such as emails, local search profiles, and landing pages.
• Assisting in managing developing channels, including radio, television and out-of-home.
• Growing our social presence by developing and implementing strategy for platforms like Facebook, Twitter and Instagram.

Requirements

• 2+ years in digital B2C marketing
• Bachelor’s degree
• Hands-on experience working with PPC, social, and retargeting as drivers of customer acquisition is a plus
• Analytical and results-oriented individual
• A hands-on contributor to a variety of different marketing channels

Recommended Certifications

• Google Ads Certificate
• Google Analytics Certificate

Compensation and Benefits

• Competitive pay rates and benefits
• Health, dental, and vision insurance
• Flexible spending account
• 401k company match
• Paid time off and paid holidays

About HomeWorks Energy

HomeWorks Energy's goal is to make every home more energy-efficient. We offer a continuous improvement work environment with the tenacious goal of reducing every homeowner’s energy consumption by at least 30%. If you are looking for a job where you can work hard, lead and be part of a growing team, and make a positive contribution to the communities we serve and the environment, please apply.

We’re proud of the impact we made in 2019:

• 600,000 metric tons of CO2 saved
• 125,000 cars off the road for one year
• $165 million of customer lifetime savings

We are seeking qualified candidates who will represent our values in all interactions:

• Always Gettin' Bettah
• Positive HWEnergy
• Make a Difference
• Inspire Customer Confidence
• In This Together

Keywords: Homeworks, Medford , Digital Marketing Associate, Other , Medford, Massachusetts